pFor this yearrsquo;s a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a, wersquo;re thrilled to present Momentum. This special collaboration gives every tennis fan the chance to claim free, official memorabilia from our flagship event - and have their love for the sport be recognised./ppHerersquo;s what you need to know:/ppstrongWhat is Momentum?br //strongMomentumnbsp;is an eight-day experience where fans claimnbsp;Traces: digital memorabilia from the 2024 a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a (10-17 November)./ppstrongWhat is a Trace, and why would I want one?br //strongTraces are digital memorabilia that tell the story of the a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a. Each of the 15 singles matches will have its own Trace, with a unique design created from official match data. Each is a keepsake that allows fans to relive showdowns between the worldrsquo;s greatest players. Because they are time-limited, they are also a way for fans to prove: ldquo;I was there!rdquo;./ppa rel="noopener noreferrer" href="https://atp.trace.fan/" target="_blank"img alt="Momentum" style="width:100%;" src="/-/media/images/news/2024/11/08/19/27/momentum-2024-explainer-square.jpg" //a/ppstrongHow many Traces will there be?br //strongMomentum will feature 15 Match Traces, corresponding to the 15 singles matches at the 2024 a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a. There is also a Tournament Trace, which is claimable upon joining the experience. Each account will be limited to one claim of each Trace. All Traces are free to claim./ppstrongWhen can I claim Match Traces?br //strongEach Match Trace will be claimable for 24 hours only, on match day. There will be eight claim windows in total, corresponding to the eight days of the tournament (10-17 November). Each window opens and closes at midnight in Turin (6pm ET, 11pm UK, 12am CET)./ppstrongRound-Robin:br //strongemDay One (Sunday):/em Match Trace #1 amp; #2br /emDay Two (Monday):/em Match Trace #3 amp; #4br /emDay Three (Tuesday): /emMatch Trace #5 amp; #6br /emDay Four (Wednesday):/em Match Trace #7 amp; #8br /emDay Five (Thursday):/em Match Trace #9 amp; #10br /emDay Six (Friday): /emMatch Trace #11 amp; #12/ppstrongSemi-finals:/strongbr /emDay Seven (Saturday): /emMatch Trace #13 amp; #14/ppstrongFinal:br //strongemDay Eight (Sunday):/em Match Trace #15/ppstrongWhat happens if I miss one? br //strongTherersquo;s no penalty for missing a claim. The joy is in the journey of collecting./ppstrongHow are Traces made?/strong br /
Each Match Trace is created from official ATP match data, provided by Tennis Data Innovations. We take this data and hand-craft visuals. On Momentum, the metric wersquo;re focusing on is momentum - a TDI metric created from multiple data points. This is what we believe best captures the story of tennis - the push-and-pull, back-and-forth battle between players./ppimg alt="Momentum" style="height:;" src="/-/media/images/news/2024/11/08/19/32/momentum-2024-explainer-wide.jpg" //ppstrongWhat is the Tournament Trace?br //strongThis special Trace tells the story of fansrsquo; journey through Momentum. You will be able claim yours as soon as you join the experience. Over the course of the tournament, you will be able to increase the level of your Tournament Trace by collecting Match Traces./ppstrongHow do I get involved?br //strongTo join Momentum, head to a rel="noopener noreferrer" href="https://atp.trace.fan/" target="_blank"https://atp.trace.fan//a and log in using your email or social media account. Itrsquo;s free to participate and build your collection./ppimg alt="Momentum" style="width:100%;" src="/-/media/images/news/2024/11/08/19/28/momentum-2024-explainer-build-collection.jpg" //ppstrongHow can I stay updated?br //strongKeep an eye on the ATP Tourrsquo;s social channels on Instagram, X and Facebook. Wersquo;ll be sharing regular updates and notifications so you donrsquo;t miss a beat./ppHead to a rel="noopener noreferrer" href="https://atp.trace.fan/" target="_blank"https://atp.trace.fan//a to start collecting./pp[NEWSLETTER FORM]/p
