November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.
Atlético de Madrid’s new partnership with K8 will bring the brand to fans across Asia through prominent digital branding at the team’s home ground, the Cívitas Metropolitano Stadium. The deal will only apply to the men’s first team, with no mention of the club’s women’s or youth divisions.
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