Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie dough whiskey.
Some mashups make no sense. Limp Bizkit, for example, teamed up with Method Man because we, as a society, were aimless in the late 1990s.
But others are simple crossovers that require little effort or forethought to connect. Absolut’s new canned cocktail team-up with Ocean Spray? That’s the second kind of mash-up.
Cranberry juice has long been one of vodka’s most accommodating dance partners. Ocean Spray has long desired global domination, one bog-berry influenced juice cocktail at a time. Thus, Absolut and New England’s monolith of tart red liquids joined forces to elbow their way into a rapidly expanding market of canned beverages.
Behold, Absolut and Ocean Spray. Let’s see if they’re as good as you’d assume.
