Do Dooni Pyaar starred Shivika Pathak as Ganga and Gourav Sharma in dual roles of Abhay and Akash. Set in Sonepur, Bihar, it explored the life of Ganga, who was ignored by her family but unexpectedly married into a wealthy family. Vaidehi Nair played the parallel lead as Kirti. The show's first trailer revealed Ganga's desire for an educated husband.