July 22 – Aston Villa have announced JD Sports as the club’s new official retail partner on a multi-year deal which will allow the retailer to stock official Aston Villa products online and in select stores nationwide.
The partnership aims to not only secure an increased retail reach but also increase the club’s ability to meet demand for official products as they enter Europe’s premier competition for the first time in decades, and the first time the club have played in the Champions League format.
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