July 19 – International betting brand Parimatch has agreed an exclusive regional partnership with the Argentine Football Association (AFA).
Freshly unpacked from yet another Copa America victory this summer, the AFA look to continue their ‘strategic global expansion’ with Cyprus-based Parimatch, who are also looking for increased exposure to new audiences.
Now armed with over 55 commercial partners, the AFA is also looking to diversify its digital content strategy to reach an even broader audience –
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