July 19 – UEFA has renewed sports marketing agency Two Circles as its exclusive sponsorship agency for UEFA Women’s Football. The agency will also handle media sales for the Women’s Champions League for the 2025-2030 commercial cycle.
In 2018 UEFA separated its women’s competition commercial sales from its men’s, a decision that has enabled the confederation to grow its women’s sponsorship and offer dedicated sales packages.
It was a smart move as the women’s game has rapidly taken off in terms of engagement and participation with Euro 2022 attracting a record global cumulative live viewership of more than 374 million across 197 territories as well as breaking spectator records with 574,875 attending games.
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