July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.
Online cryptocurrency gaming platform BC.Game will be the front-of-shirt sponsor for the Men’s First Team and adult replica shorts from the 2024/25 season.
King Power, a long-time partner of Leicester City, becomes the club’s new Training Wear Partner.
Leicester City chief executive Susan Whelan said: “We welcome BC.Game to Leicester City – an opportunity to work with an innovative partner in a new category for the Club.
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