June 25 – Premier League Liverpool have agreed a multi-year partnership with Japan Airlines (JAL) who become the club’s official airline partner.
No value has been given for the partnership that covers both men’s and women’s teams.
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase,” said Ben Latty, chief commercial officer at Liverpool.
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