March 28 – Online retail marketplace AliExpress, part of China’s e-commerce giant Alibaba Group, has been unveiled as an official partner of Euro 2024.
The partnership, UEFA’s first exclusive e-commerce platform partner for a men’s Euros, was unveiled at Olympiastadion Berlin yesterday by UEFA marketing director Guy-Laurent Epstein, AliExpress European Commercial Director Gary Topp and German football legend Oliver Bierhoff.
As part of its marketing activation AliExpress will offer fans a combination of discounts and deals on AliExpress Choice,
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