The ATP Tour announced today a new partnership with PacificPine Sports (PPS) to create a range of world-class ATP-licensed tennis centres in China and Hong Kong.
The multi-year partnership, which begins in 2023, is an exciting opportunity for the ATP to engage with junior tennis players and young fans locally, expand opportunities in the sport, and for ATP Coach members to share their expert knowledge with players in a fast-growing region.
"We are thrilled to partner with PacificPine Sports to accelerate opportunities and share our expertise in Asia,” said Daniele Sano, ATP Tour Chief Business Officer. "This partnership will allow us to connect with aspiring players and passionate fans in an important market.”
The centres, which will be run by PPS, will offer members and local staff access to ATP Coaches, Alumni and Medical Services Team. PPS will have rights to use ATP Tour brand marks in promotional, advertising and marketing materials.
Daniele Sano, ATP Tour Chief Business Officer with Raymond Roessel, Founder & Co-CEO at PacificPine Sports Group.
The new partnership follows several successful collaborations between PPS and major global sports brands in the region, including the PGA of America and AC Milan. It builds on several decades of tennis development by ATP in the region.
"We are excited to work with the ATP Tour to bring world-class tennis experiences to China and Hong Kong,” said Raymond Roessel, Co-CEO of PPS. “We believe that this partnership will not only benefit our partner facilities, but also the ATP’s members and the wider tennis community and help continue to develop the sport in the region."
About The ATP
As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
About PacificPine Sports
PacificPine Sports (PPS) is a leading sports training and management company in China. PPS has over 12,000 students, operates in 11 cities and offers classes and clinics at over 75 locations across China. PPS operates in four core sports verticals – Tennis in partnership with the ATP, - Golf in partnership with the PGA of America – Football in partnership with AC Milan and Basketball under Five-Star Basketball. PPS is headquartered in Shenzhen and Hong Kong with regional offices in Beijing, Shanghai, Guangzhou and Chengdu. For more information on our group and services, please visit www.pacificpinesports.com
