December 16 – Continental Tires, who celebrate a 150th anniversary next year, will do so with a renewed sponsorship of the Asian Football Confederation’s national team competitions and the exclusive sponsor in the tire category.
Continental first partnered with the AFC in 2015 and are the first AFC global partner to sign up for the next rights term.
The new deal for the 2021-2024 rights cycle will see the German manufacturer continue as the Official Tire Partner for competitions including the AFC Asian Qualifiers – Road to Qatar,
The post AFC retreads Continental global deal with new 3-year cycle appeared first on Inside World Football.
