DMF Lighting Strengthens Marketing Leadership
DMF Lighting has announced key marketing leadership updates with the transition of Stephen Roome into the role of Sr. Marketing Manager, HK Luxury, as well as Rebecca Lynn joining DMF Marketing Manager, Integrator Channel. These new appointments are designed to support continued portfolio expansion, channel engagement, and long-term growth across both indoor and outdoor lighting solutions.
Roome has been with DMF Lighting since 2021, most recently serving as CI Channel Marketing Manager. In that role, he played a central part in shaping DMF’s integrator-focused marketing efforts, including the launch of award-winning products, the expansion of DMF Luxury initiatives, oversight of DMF’s B2B strategy, and the development of content-driven programs designed to support integrators in the field. In his new position, Roome will apply his expertise in B2B channel marketing and digital strategy to help accelerate HK Lighting’s growth in the exterior lighting market.
Joining DMF Lighting, Lynn takes on the role of Marketing Manager, Integrator Channel, where she will focus on programs, campaigns, and tools that align DMF’s product innovation with how integrators specify, sell, and deploy lighting solutions. Her responsibilities include driving data-informed marketing initiatives that support dealer engagement, demand generation, and long-term channel success.
Lynn brings a diverse background spanning product marketing, brand management, CRM, analytics, and customer engagement across automotive, consumer technology, and connected services. Most recently, she led business and marketing strategy for connected digital services at American Honda Motor Company, overseeing subscription growth, revenue performance, and KPI-driven initiatives. Her experience also includes senior product marketing roles at Yamaha Corporation of America, along with analytics and customer engagement leadership positions at Hyundai Motor America and Toyota
Together, these leadership updates reflect DMF Lighting’s continued investment in experienced marketing talent and its commitment to aligning strategy, analytics, and channel engagement across an expanding portfolio of indoor and outdoor lighting solutions.
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