Hunter Douglas Introduces Pinnacle Dealer Partner Program
Hunter Douglas is launching the Pinnacle Dealer Partner Program, a new partnership model designed to simplify dealer engagement, reward performance more transparently, and support long-term business growth. The Pinnacle Program introduces a single structure featuring no participation fees, volume-based tiers, standardized benefits, and a simplified support framework.
Developed in direct response to dealer feedback, the Pinnacle Program removes ambiguity around fees, tier qualifications, and reward structures. Dealers are automatically placed into one of eight tiers based on prior-year bookings As they move up through the tiers, they gain access to increasingly competitive pricing, enhanced support, exclusive recognition opportunities, and broader marketing tools.
“We heard loud and clear that dealers wanted fewer barriers to participation,” said Maren Gehling, Director of Sales, Custom Home & Integration Strategic Partnerships “By eliminating participation fees, we’re making it easier for partners of all sizes to engage with the program, unlock value, and grow their business from day one.”
Beginning in Q2 2026, Hunter Douglas will roll out the Pinnacle Excellence Program, a new performance and development framework that evaluates dealers on operational excellence, engagement, and growth, not volume alone. The program will ultimately support rankings, coaching, certifications, and recognition initiatives.
Dealers will receive ongoing tier and performance communications through their Business Development Managers and via email leading up to final tier confirmations in January.
For more information about Hunter Douglas, click here.