Xtreme Debuts New Brand Identity And Offerings
Lifestyle-focused manufacturer and marketer of smart consumer tech, Xtreme, debuted a new brand identity and new products at CES 2026. Part of the JEM Global family of brands, the new Xtreme brand identity sets the stage for a new generation of products built for today’s fast-moving consumer tech landscape, according to JEM Global CEO Elie Chemtob.
“Xtreme, one of JEM’s most valued homegrown consumer brands, is entering a new era, one where design, functionality, and accessibility come together to meet the needs of everyday consumers,” said Chemtob. “This new generation of Xtreme products reflects a sharper, more modern identity that will give retailers fresh opportunities to drive sell-through across multiple categories. It’s a major step forward in JEM’s dual strategy to both grow and expand our own brands while strengthening and reimagining iconic brands consumers recognize and trust.”
The new Xtreme product roadmap focuses on practical, cross-category solutions that fit seamlessly into daily life, offering retailers a stronger, more compelling presence on shelves and endcaps.
Xtreme’s CES 2026 new product introductions include the new Xtreme 4-in-1 Jump Starter with Air Compressor that features a high power jump starter that can revive dead or weak vehicles, SUVs, and motorcycle batteries at 1,000A peak current; an adjustable air compressor that will quickly inflate tires and sports balls up to 150psi; an 8,000mAh USB-A power bank to recharge smartphones, tablets, and other devices; and a built-in, three-mode COB flashlight.
Also making its debut was Xtreme’s new Cut & Link Lighting Strips that allow consumers to quickly and affordably enhance all their living spaces. Each strip includes a 4-foot, 11-inch USB cord and a 24-volt power adapter. Consumers can easily connect the strips to create vibrant and moving lighting effects with four built-in lighting modes.
“Retailers want products that move, and they need products that immediately resonate with consumers,” Chemtob added. “Xtreme’s new identity and expanded direction are designed to deliver both.”
See also: Hisense Unveils The S6 FollowMe Display