Samsung Unveils The Freestyle+ Portable Projector

Samsung has announced the global launch of The Freestyle+, an AI-powered portable projector designed to deliver a flexible and personalized entertainment experience across a wide range of spaces.

The Freestyle+ builds on the distinctive design of the original version of The Freestyle, while introducing smarter AI capabilities, improved brightness and expanded entertainment features—allowing users to enjoy content more freely, with minimal setup or adjustment.

At the core of The Freestyle+ is AI OptiScreen, a suite of AI-powered screen optimization technologies that automatically adjusts the picture to different spaces—so users can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments:

• 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
• Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
• Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
• Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clear viewing

This intelligent viewing experience is further supported by Samsung Vision AI Companion. This personalized AI platform designed for Samsung screens integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.

Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.

Designed for everyday viewing, The Freestyle+ lets you move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at virtually any angle—including walls, floors and ceilings—without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.

For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce rich, full audio in a compact design. And, newly added support for Samsung Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, for a layered, cohesive sound experience.

While a specific launch date has not been released, Samsung says The Freestyle+ will have a phased global rollout over the first half of the year.

 

See also: CES 2026: LG Demonstrates AI “Innovation In Tune With You”