Banking group Santander is set to become the new title sponsor of Spain's La Liga just days after the league announced its 'strategic decision' not to sell its naming rights, reports, www.sportspromedia.com/.
According to Bloomberg, which cites 'people familiar with the matter', the Spanish bank will pay around 60 million (US$66 million) to rename the league 'La Liga Santander' for the next three seasons.
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