West Ham vice-chairman Karren Brady is confident their move to Stratford will help them in the transfer market.
West Ham are eighth this season under impressive new coach Slaven Bilic, one point off the top six ahead of Saturday's home match with seventh-placed Liverpool.
"From our point of view, using the stadium and our brand to attract new players is incredibly important," Brady said.
"Lots of our players have attracted attention from other Premier League clubs but none of them have chosen to leave because they want to be part of the journey that we are on and that makes it feel very special at the minute."
