This Viral “Relationship Guide” Is Teaching Men The Same Strategy Billionaires Use To Control Women
A relationship strategy called “Secretarymaxxing” gained 2.3 million views in 48 hours. The framework instructs men to assign their girlfriends administrative tasks like grocery lists, appointment scheduling, and travel research. The core argument is that women need to be given orders or they’ll become bored and leave.
What The Guide Actually Says
The guide’s opening line: “Your girl is bored out of her mind and it’s all your fault. She follows orders from her boss five days a week but the man she actually loves won’t give her a single task.”
The solution is to position yourself as a CEO and your girlfriend as your personal secretary. The framework claims women crave structure and direction the way employees crave clear management.
Direct quote from the guide: “Most women, 90 plus percent, have zero genuine idea of what they really want plus what they actually need.”
The guide continues: “Let’s not pretend girls actually know what they really want. Bullshit gets pedaled on here by girls with a following, talking about what they actually want, and what guys should do for them. Most of the time that shit is smoke and mirrors, fellas. Ignore the fuck out of them, they are literally leading you to a deathtrap.”
The framework’s core instruction is to delegate tasks. Grocery shopping. Dinner reservations. Appointment scheduling. Travel planning. The guide argues this creates what it calls “a dopamine-loop reward system that has her completing your tasks like a game she won’t ever want to put down.”
The Framework’s View On Women
From the guide: “A woman with no assigned role in your life will eventually find a role outside of it.”
The guide compares women in relationships to employees at jobs where the boss won’t delegate: “You ever had a job where your boss wouldn’t let you handle a single thing? Remember that feeling? You showed up, punched the clock, did the bare minimum, and spent most of your energy thinking about quitting.”
The framework argues that giving women tasks makes them feel valued the same way workplace responsibilities do.
The guide describes men who do everything themselves as having a “gay hero complex” and calls them “Good Little Soy-Goys” who are “waiting to crash.”
The $97 Substack subscription is the entry point. Additional products include an Instagram dating blueprint and a follow-up course called “Soulsnatching.”
The guide ends with this directive: “Become their purpose. Do not be afraid of toxic connotations.” Hmm…