Google is not winning any gold medals for its Olympics ads this year. After days of backlash, the company has decided to pull its controversial “Dear Sydney” ad from Olympic coverage.
In the 60-second ad, a father seeks to write a fan letter on behalf of his daughter to her Olympic idol, US track star Sydney McLaughlin-Levrone. The premise is the sort of treacly ad you’d expect to see at the Olympics, but things take a twist when instead of helping his daughter write a letter, he just has Gemini do it for them. “This has to be just right,” he says, before prompting Gemini to tell Sydney how inspiring she is, that his daughter plans to break her record one day, and to add a “sorry, not sorry” joke at the end.
From the get-go, the ad has...
