Lyft’s monthly subscription experiment is going national. The ride-hailing company has been tinkering with subscriptions since earlier this year, and it’s now ready to roll it out to a much wider market. Ultimately, Lyft has high hopes of being grouped together with subscription powerhouses like Netflix or Amazon, especially as it gears up for an initial public offering in 2019.
So how does it work? Right now, riders who sign up for Lyft’s “All-Access Pass” for $299 a month get 30 rides costing up to $15 each. If a ride costs more than $15, the rider pays the difference. Other than that, it works like a normal Lyft ride. The plan applies to only some of the modes of transportation offered by Lyft — single-passenger trips and carpooling,...
