Streaming services and theatrical chains have a contentious relationship, as one is seen as an existential threat by the other. But according to IMAX CEO Richard Gelfo (via The Hollywood Reporter), all of the major streaming services have been chatting with his theater chain about screening their original content.
Speaking at the Goldman Sachs Communacopia Conference on Wednesday, Gelfond explained that “we’re in active discussions with all of the streaming [services] about an IMAX release,” and that said streaming services understand the potential in serving up screenings in the chain’s theaters, noting that there’s a lot of money that goes into most of these films. “It’s inevitable that these big blockbusters that people are spending...
