A successful YouTuber’s income often comes from a variety of sources: merch, ticket sales for touring or shows, brand deals, and of course, ad revenue from their actual videos. As YouTuber The Fitness Marshall points out in a recent video, however, a high subscriber count does not necessarily equal a big payout.
Caleb Marshall has been making videos for roughly four years, and his channel boasts more than 1.3 million subscribers. Over the years, he’s created 147 dance workout videos for his viewers. There are plenty of common misconceptions about YouTubers — they’re lazy, they’re superficial, they’re swimming in free stuff — but the idea that all creators are out to turn a buck quickly is among the most pervasive. As the commenter who...
