Deadpool 2 is now in theaters, and to herald its arrival, its marketing team has clearly pulled out all the stops. The stunts for Deadpool two years ago were wild enough, with wacky mock rom-com posters, a fake Tinder profile, and more. Now, the team has outdone itself with promotion for the sequel.
The Deadpool franchise is an eclectic mashup of genres and a meta-parody of the superhero genre, so the very weird tone set by its marketing stunts matches its product perfectly. I majored in marketing in college, and I was once on the brink of working for an ad agency, so I have to give props to this team. In a world dominated by behemoths like Avengers: Infinity War, which is still in theaters, a scrappier brand like Deadpool has to be good...
