Attendees of Elon Musk’s Wednesday night presentation-slash-forum for his Boring Company were greeted by soccer mom snacks: Capri Suns and orange slices plastic-wrapped on individual plates, being handed out by chipper young men and women in The Boring Company hats. Elon Musk understands that you do not care about a tunnel-boring company. But he knows that you care about Elon Musk, and if he does enough Elon Musk-y things — like give that tunnel-boring company a name that sounds like a bunch of first-graders came up with it, hand out soccer mom snacks at the door, and hold a meeting for the company at a traffic-plagued synagogue — he can get you to pay attention to anything.
Musk’s particular effect is something to behold in person....
