It’s been said that a tech company hasn’t made it big until it has its own bespoke font. Actually, no one has said that, but that won’t stop Netflix from unveiling Netflix Sans, its own custom typeface. The font was created by the company’s in-house design team with type foundry Dalton Maag. Netflix will be using it for branding and marketing purposes going forward.
That brings Netflix into a shockingly large league of big technology companies with their own custom fonts, alongside Apple (San Fransisco), Samsung (SamsungOne), Google (Roboto and Product Sans, because naturally Google has font fragmentation), and Microsoft (sort of, depending on how you score Segoe).
Netflix has previously used Gotham for its branding...
