I was a supermarket manager for 21 years & there's 5 types of customers we hate
tesco manager
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YOU might easily bypass the world food aisle, expecting to find random snacks, rarely-used spices and Caribbean drinks.
But we can reveal there are also some everyday staples at a fraction of their cost in the regular aisles.
Lynsey hope found bargains in four supermarket world food aisles, that were cheaper than their regular fareOliver Dixon
We visited four of the UK’s biggest supermarket chains and found items such as rice, chopped tinned tomatoes, olives and noodles all cheaper on the world food aisles than other similar items.
In one branch of Tesco, we discovered a pack of Udon noodles was 60p cheaper in the world food aisle – and a microwave rice cost 25p less.
In Morrisons, a pot of jerk seasoning was 90p cheaper despite being double the size.
Consumer expert Martyn James says checking out the foreign food section could soon see savings add up.
“The only time a round-the-world trip can save you a packet is in the world food aisles of the supermarket,” he says.
“Often tucked away at the back of the store, or far away from the tills, there are extraordinary bargains to be had with most kitchen essentials.
“With money getting tighter, it makes sense to make this part of the supermarket your first stop.”
Our investigation comes after research revealed food prices have risen by around 28 per cent since 2019.
So a browse around could save you cash. Here’s our pick of the store cupboard essentials you can bag for less – with goods from the world food aisle pictured on the right.
Shopping in Reverese
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Microwave rice: Tesco
Tilda Pure Basmati Microwave Rice, 250g, £1 (40p per 100g), and Badshah Microwave Basmati Rice, 220g, 75p (34p per 100g)Oliver Dixon
Pack saving: 25p
Saving per 100g: 6p
Udon noodles: Tesco
Amoy Udon Thick Noodles, 300g, £2.15 (71.6p per 100g), and Tiger Tiger Udon Noodles, 400g, £1.55 (38.7p per 100g)Oliver Dixon
Pack saving: 60p
Saving per 100g: 32.9p
Red lentils: Sainsbury’s
Sainsbury’s Red Lentils, 1kg, £2.50 (25p per 100g), and Laila Red Split Lentils, 1kg, £2 (20p per 100g)Oliver Dixon
Pack saving: 50p
Saving per 100g: 5p
Chopped tomatoes: Sainsbury’s
Napolina Chopped Tomatoes, 400g, £1 (25p per 100g), and KTC Chopped Tomatoes, 400g, 65p (16.2p per 100g)Oliver Dixon
Pack saving: 35p
Saving per 100g: 8.8p
Garlic paste: Sainsbury’s
Inspired to Cook Garlic Paste, 90g, £1.70 (£1.88 per 100g), and KTC Garlic Paste, 210g, £1.40 (66.7p per 100g)Oliver Dixon
Pack saving: 30p
Saving per 100g: £1.21
Chickpeas: Sainsbury’s
Napolina Chickpea, 400g, £1 (25p per 100g), and KTC Chickpeas, 400g, 65p (16.3p per 100g)Oliver Dixon
Pack saving: 35p
Saving per 100g: 8.7p
Lime pickle: Asda
Pataks Lime Pickle, 170g, £2 (£1.18 per 100g), and Kohinoor Lime Pickle, 300g, £1.90 (63.3p per 100g)Oliver Dixon
Pack saving: 10p
Saving per 100g: 54.7p
Ground cumin: Asda
Asda Ground Cumin, 41g, £1 (£2.44p per 100g), and Indus Ground Cumin, 100g, 99p (99p per 100g)Oliver Dixon
Pack saving: 1p
Saving per 100g: £1.45
Instant noodles: Asda
Super Noodles Chicken and Herb, 75g, £1 (£1.33 per 100g), and Ko-Lee Go Noodles Chicken Special Flavour, 85g, 55p (65p per 100g)Oliver Dixon
Pack saving: 45p
Saving per 100g: 68p
Coconut milk: Morrisons
Island Sun Coconut Milk, 400ml, £1 (25p per 100ml), and Blue Dragon Coconut Milk, 400ml, £2.50 (63p per 100ml)Oliver Dixon
Pack saving: £1.50
Saving per 100g: 38p
Olives: Morrisons
Cypressa Kalamata Olives, 345g, £2.20 (64p per 100g), and Gaea Kalamata Olives, 290g, £3 (£1.03 per 100g)Oliver Dixon
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