ANOTHER huge supermarket has cut the cost of thousands of essentials to the same price as its rivals.
Asda will price match Aldi and Lidl on thousands of household staples and best-selling products from today.
The supermarket’s Big Jan Price Drop will apply to products including sausages, dishwasher tablets and laundry detergent.
The scheme will cover more than 2,560 household staples, making them 26% cheaper on average.
The move follows Morrisons, which yesterday slashed prices on 100 essentials to match Aldi and Lidl.
For instance, the price of Cathedral City Cheese 350g has been reduced from £3.75 to £2.50, saving you £1.25.
Similarly, McCain Chips 900g has seen a reduction from £3.20 to £1.60 – a saving of 50%.
More substantial savings can be found on household cleaning products.
For example, a 42-pack of Fairy Dishwasher Tablets can be picked up for £6, down from £12.
Meanwhile, Persil wonder wash liquid now costs £4, saving you £3 on the original £7 price tag.
Parents can also save big on a 12 Multipack of Huggies Wipes, which originally cost £11.50 but will now set you back just £5.75.
The reductions will make everyday basics even more affordable for Asda shoppers.
The new prices will be available in-store and online.
Asda’s price match is signposted with a red square which says Aldi and Lidl Price Match, whichever is cheaper.
To find your nearest Asda visit: https://storelocator.asda.com/
Major supermarkets price match products to cheaper retailers in order to avoid losing customers.
It became popular during the cost of living crisis as shoppers looked for ways to cut their household bills.
Sainsbury’s price matches 500 of its own-label and branded products to Aldi in its bigger stores.
The number of products available varies by store and size and not all products are available in all stores.
Meanwhile, Tesco has price-matched more than 500 products to Aldi.
Shop the budget range
Savvy shopper Eilish Stout-Cairns recommends that shoppers grab items from Asda’s Just Essentials range.
She said: “Asda’s budget range is easy to spot as it’s bright yellow! Keep your eyes peeled for yellow and you’ll find their Just Essentials range.
“It’s great value and I’ve found it has a much wider selection of budget items compared to other supermarkets.
Sign up to Asda Rewards
The savvy-saver also presses on the importance of signing up to Asda’s reward scheme.
She said: “Asda Rewards is free to join and if you shop at Asda you should absolutely sign up.
“As an Asda Rewards member, you’ll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.
“This will go straight into your cashpot, and once you’ve earned at least £1, you can transfer the money in your cashpot into ASDA vouchers.
We’ve previously rounded up the best supermarket loyalty schemes – including the ones that will save you the most money.
Look out for booze deals
Eilish always suggests that shoppers looking to buy booze look out for bargain deals.
She said: “Asda often has an alcohol offer on: buy six bottles and save 25%.
“The offer includes selected bottles with red, white and rose options, as well as prosecco. There are usually lots of popular bottles included, for example, Oyster Bay Hawkes Bay Merlot, Oyster Bay Hawkes Bay Merlot and Freixenet Prosecco D.O.C.
“Obviously, the more expensive the bottles you choose, the more you save.”
Join Facebook groups
The savvy saver also recommends that fans of Asda join Facebook groups to keep in the know about the latest bargains in-store.
Eilish said: “I recommend joining the Latest Deals Facebook Group to find out about the latest deals and new launches in store.
“Every day, more than 250,000 deal hunters share their latest bargain finds and new releases.
“For example, recently a member shared a picture of Asda’s new Barbie range spotted in store.
“Another member shared the bargain outdoor plants she picked up, including roses for 47p, blackcurrant bushes for 14p and topiary trees for 14p.”
Look for the red Aldi Price Match bubble in-store or online.
David Hills, chief consumer officer at Asda, said: “We know that as we come out of the festive period, budgets can be a concern for many families.
“Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”
Asda is also offering its ‘winter warmer’ £1 meal deal for those over 60 through January and February.
Customers over 60 can enjoy soup, rolls and unlimited tea and coffee for just £1 in any of the retailer’s 205 cafes.
More than 400,000 meals have been enjoyed so far.
Meanwhile, last month Asda was criticised by its Rewards card shoppers due to a little-known rule.
Asda Rewards customers cannot spend their vouchers on a shop which costs less than the voucher amount.
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