AQUATIC: Inspiration is coming from beneath the ocean, with the wavy wet hair look – a style famously favoured by Kylie Jenner – making waves, while searches for “sea-inspired nails” are up. To elevate your locks with a mermaid look, try Boots Wet Look Gel, £3.50.
BOLD BLUSH: With searches for “new wave make-up” increased by 400 per cent, according to Pinterest, expect brighter, bolder blusher to grace your face in 2025. For the best natural hue across the apples of your cheeks, try a putty blusher like e.l.f Putty Blush, £7, Boots.
CURTAINS: This Nineties hair trend made a comeback on the Mugler SS25 catwalk, with Cardi B sporting them on the front row. From cropped bangs resting just above the eyebrows to longer, flowing layers that gracefully frame the cheekbones, the French designer made a strong case for curtains.
DRAMATIC BROWS: If you’ve struggled to grow bushy brows, fear not – skinny is back in fashion, from barely-there to dramatic Cruella-inspired arches, as seen at Fendi and Marni’s SS25 shows. Try the look with the Micro Sketch Brow Pencil, £5.50, beautybay.com.
EXOSOMES: These tiny, naturally occurring particles are a popular, non-invasive medical treatment, boosting the skin’s regenerative processes for a more youthful look. They are transforming the aesthetics industry and their impact will only grow in 2025. Experience it at home with Medicube Exosome Cica Ampoule, £14.60, yesstyle.com.
FRIZZY HAIR: Winter’s drizzle often brings dreaded frizz, but Fendi’s runway just made it fashionable. Models rocked chic, fuzzy halos, giving frizz-prone women a reason to celebrate. With a new Bridget Jones movie on the way, expect it to get the seal of approval on the big screen, too.
GREIGE: It’s not beige, it’s not grey – and this in-between shade is dominating hair and make-up looks. “Greige blonde is a light to very light blonde, which has been layered with beige tonality,” explains Jason Hogan, Creative Master Colourist at Josh Wood Colour. For make-up, expect a smokey eye made up of beige and greys, as found in the Morphe 18CT Matte Essentials Artistry Palette, £20, sephora.co.uk.
HAIR TRANSPLANTS: In 2025, these won’t just be for your scalp, as people enhance their brows and beards. Dr Roshan Vara, hair transplant surgeon and co-founder of The Treatment Rooms London, reports a 300 per cent increase in inquiries around the procedures for eyebrows alone. But if you want a less invasive method, use Glow For It Brow Growth Serum, £29.99, glowforitshop.com.
INFLAMMAGING: Body skincare products will focus on preventing chronic inflammation that accelerates age-related decline, otherwise known as inflammaging. Swap your body wash for Edelweiss Cleansing Concentrate, £14, The Body Shop, to harness its powerful antioxidant benefits.
JOWL CARE: The global market for neck creams and masks is projected to reach £40billion by 2032 as the anti-ageing focus moves from the face down. Anti-wrinkle products targeting the delicate skin around the jaw, jowls and neck are growing in demand, like Co-enzyme Firming Neck & Décolleté Serum, £25, Face Theory.
KITCHEN SCENTS: Love the scent of tomato and basil wafting through the kitchen? Now you can enjoy it all day long as brands turn to culinary-inspired aromas for luxurious perfumes and candles. Malin + Goetz Tomato Candle, £54, spacenk.com, is truly indulgent.
LESS IS MORE: The demand for quicker morning routines means products with multi-tasking ingredients are filling the shelves. The Ordinary has a new range of formulas that simplify skincare, like The Ordinary Balancing and Clarifying Serum, £21, lookfantastic.com.
MUGWORT: Loved for its anti-inflammatory properties that soothe stressed skin, this Korean hero ingredient is poised to dominate beauty products this year. You’ll find it in Beauty of Joseon Mugwort + Camelia Sun Stick, £15.50, beautybay.com.
NEUROCOSMETICS: Skincare is tapping into the brain-skin connection, with products like Starblood Hand Cream with NAD+, £8, childrenofearthskincare.com, which can reduce stress at a cellular level. “Skin products will target neurotransmitters. Natural ingredients like reishi mushroom and frankincense will lead the way,” explains wellness expert Bella von Nesselrode.
OZEMPIC EFFECT: Plastic surgeons are seeing rising demand for procedures to tighten skin and add volume after Ozempic-fuelled weight loss created a “hollow-faced” look. If you’re seeking less angularity and a fresher face, try Algae Plump Serum, £29, haeckels.co.uk, as an alternative to invasive options.
PINCHED LASHES: Make-up guru Charlotte Tilbury caused a flutter when she sent models with doll-like, long lashes down the catwalk at the Harris Reed SS25 show, layering inky black mascara and falsies. Achieve the look at home with a narrow mascara wand, like NYX Professional Makeup The Skinny Mascara, £7, cultbeauty.co.uk, and pinch lashes together.
QUICK GLAM: Short on time for a full face? Skip the mascara like Florence Pugh and Pamela Anderson, who have embraced naked lashes for events, and focus on a glowing complexion instead. Sculpted By Aimee HydraTint, £23, Boots, will give you the dewy look.
RAVEN EYELINER: Kylie Jenner’s surprise appearance wasn’t the only highlight of Coperni’s SS25 catwalk show at Disneyland Paris. Make-up artist Pat McGrath’s raven-inspired OTT eyeliner designs on the models also made waves, a look you can recreate by layering an eyeliner pencil with Wet n Wild Liquid Eyeliner, £6.99, amazon.co.uk.
SUNSET LIPS: Lips will be hotting up, with cherry, berry and warm hues blending into a sunset effect. Featured on the Simone Rocha catwalk, this trend adds warmth to your face – perfect for winter. Try No7 Moisture Drench Lipstick, £10.95, Boots.
TIRED TRICKS: No matter how many treatments you try, you can’t beat a proper night’s rest for a beauty boost. TikTok’s “sleepmaxxing” trend has 98.6million posts, with hacks like magnesium supplements, mouth taping and avoiding liquids before bed. Spritz your legs with BetterYou Magnesium Sleep Spray, £13.95, Holland & Barrett, before tucking in.
ULTRA-GLOSS SKIN: Ultra-gloss takes “glass skin” up a notch, focusing on high shine and natural texture, as seen on A-lister Hailey Bieber. At Prabal Gurung’s New York SS25 show, models flaunted their radiant skin using glow-boosting serums and hydrating mists, not highlighter. Keep your glow all day with Pixi Milky Mist, £16, cultbeauty.com.
VIRTUAL RETAIL: AI shopping is already taking over the beauty stands – and it’s only going to escalate over the next 12 months. Sephora is leading the way with its Virtual Artist, letting you “try on” make-up using the app. “AI-powered skincare diagnostics and custom foundation shades are quickly becoming the new standard for beauty shoppers,” say the savings specialists at dealhack.com.
WINDING BRAIDS: Looking for hair inspiration? The Ulla Johnson and Sisley London runways were all about intricate braids, showcasing a mix of swoops and swirls across models’ scalps. From fish-braided chignons to winding cornrow swirls, they are both striking and practical. The Tail Comb, £2.49, simplyhair.co.uk, will help you achieve the neat details required.
X-RAY NAILS: Manis will become even more futuristic, with reflective chromes, see-through milky hue. “Chrome nails are here to stay – shiny and futuristic, with metallic accents,” says Sabrina Carpenter’s celebrity nail artist, Michelle Humphrey. If you don’t fancy messing around with vanish, use OPI Stick On Chrome Nails, £11.32, beautycoiffure.com.
YOUR HORMONES: Targeted skincare isn’t new, but expect a greater focus on hormonal changes, particularly during perimenopause and menopause. Creams are being designed to address symptoms like itchy skin and collagen loss, such as Vichy Neovadiol Perimenopause Plumping Day Cream, £33.95, Sephora.
ZERO IMPACT: Eco-conscious packaging is the latest step in the industry’s move to sustainability. Look out for recyclable materials, refillable containers and biodegradable options such as Tropic’s Refillable Palette, £16.
