A BEAUTY enthusiast has sparked a rush to buy a budget-friendly mascara that instantly lengthens lashes.
Shoppers have described the £2.99 product as “better than most high-end” makeup.
Trulee Rodney (@truleerodney) has over 1.28 million subscribers on YouTube, where she shares beauty vlogs.
She went viral on the video-sharing platform when she tried the Essence I Love Crazy Volume Mascara.
“I’ve curled my lashes let’s just get it woah,” she said, applying the product.
“I actually cannot believe that, holy, holy.
“I’m in shock, this is not even a full coat.”
Trulee’s eyelashes were transformed from wispy to voluminous and long within seconds.
She applied a second coat to her right eye while keeping her left untouched to show the “insane” difference.
“This is my favourite mascara, I do not think it gets better than this,” she said.
“I mean, do I even have to say anything? My lashes speak for themselves even from the side.
“This is the best mascara ever.”
Over 323,000 people liked the YouTube Shorts and shared their thoughts on the product.
“This mascara is my ride or die. Been using it for about five years and I’m glad it’s finally getting the attention it deserves,” one person said.
“This mascara is bomb better than most high-end and other drugstore ones using it forever it should’ve been popular back then,” another commented.
“I really appreciate this because a lot of people show mascara reviews and they already have natural long eyelashes so periodt!!” a third wrote.
“Finally, someone who shares the same short eyelashes as me. That is amazing. I can’t wait to try.”
Fabulous' Beauty Editor, Tara Ledden revealed the cheaper version of your favourite beauty products that you should have in your cupboard.
“A huge 55% of us would like to spend less on our beauty routines according to new research from E.l.f. Cosmetics, so it’s no wonder there’s millions of #dupe videos on Tiktok.
“While some dupes are easy to spot given their look-a-like packing, they’re often lacking when it comes to the contents.
“In fact, some of the best dupes look nothing like the luxury product they’re a dead-ringer for – and, trust me, they’re the ones you want.”
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50 which is a saving of £29. The Natural Collection Bronzer comes in more shades, although it doesn’t have a mirror in the compact.
REAL: Milk Make-up Hydro-Grip Primer, £35 DUPE: E.l.f. Power Grip Primer, £10. These two share a similar green hue, as well as the same long-wearing, mattifying properties – although, E.l.f’s is so popular it’s just as hard to get hold of.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Nu, £8.99. The shades of these two lipsticks are virtually identical on the lips, although while Charlotte Tilbury’s is matte, the L’Oreal Paris Lipstick has a satin finish – which actually makes it more comfortable if you’re wearing all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Collection Lasting Perfection Matte Foundation, £6.99. While they don’t look alike from the outside, the formula, consistency and staying power of both foundations is pretty similar – unfortunately, the Collection only comes in 20 shades vs Estee Lauder’s 60 options.
REAL: Glossier Boy Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s a whole Reddit thread dedicated to this dupe, so you know it’s got to be good. They both have a waxy consistency and added fibres to make brows look fuller. I have to say, the shade range is far better with Boy Brow, but if you’re brunette, there’s plenty of Essence shade options to try.
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Essence I Love Crazy Volume Mascara is priced at £2.99 on Wilko’s website.
Shoppers have penned glowing reviews and given it a whopping 4.6-star rating.
One customer said she’s “never looked back,” since her daughter recommended she try the mascara to save money.
Another gushed that it’s “so good,” after struggling to find a mascara that defines her “thin and blonde” eyelashes.
