A MAJOR car brand has paused the production of an EV based on their most famous model – due to low demand.
The incredibly popular Fiat 500 remains one of the world’s best-loved and recognisable motors in the world.
But the all-electric version, known as the Fiat 500e, has failed to match the acclaim of the combustion model and has suffered a slump in sales.
In fact, from September 13 to October 11, the carmaker has decided to pause production of the EV.
In a statement, Fiat’s parent firm Stellantis said: “The measure is necessary due to the current lack of orders linked to the deep difficulties experienced in the European electric [car] market by all producers, particularly the European ones.”
The 500e, also known as the Fiat New 500, is made in Turin, Italy, the birthplace of Fiat, at their historic Mirafiori plant.
Last month, we revealed the petrol Fiat 500 was to be pulled from sale after an incredibly successful 17-year run.
The little motor is still available to buy from showrooms, and will continue to be so as we head into the new year and while stocks last.
The beefy Abarth hot hatchback equivalent models are also being discontinued.
The 500, known and adored for its retro design, has been a major hit globally for Fiat and sold millions of units since it was revived back in 2007.
The Abarth 595 and 695, both sportier versions of the 500, have also gained a strong cult following.
The decision to retire these models comes as Fiat prepares for next year’s launch of the new-shape 500 Ibrida.
The Stellantis-owned car maker, like other manufacturers across the globe, is shifting its focus to EVs.
The newer 500e – released in 2020 – was meant to lead the way for the Italian brand and will continue to remain on sale despite the recent sales issues.
Stellantis chief Carlos Tavares said the multinational company, which also owns the likes of Vauxhall, Citroen and Peugeot, said they will “significantly increase the range of the 500e while significantly reducing the cost”.
This comes as rival brand Cupra, owned by the Volkswagen Group, said its “whole future is at risk” as it fears being “wiped out” by a major law change coming into force.
Elsewhere, a major luxury car brand has revealed it will have to recall 1.5 million vehicles over a braking problem.
The issue, which has been found in cars worldwide including in the UK, will mean they expect a drop in deliveries and a lowered profit forecast for 2024.
