LOVE Island’s Molly Smith and Pussycat Doll Kimberly Wyatt have got ‘tattoo’ tributes to show their passion for cheese.
The glam duo were among a number of celebs that paid fromage to the dairy product at Kachette, in London’s Shoreditch.
The Cheez-Masons has been created by US snack brand Cheez-It in a bid to offer cheese fans a chance to immerse themselves in the savoury food.
The temporary skin art designs included the official logo to declare their love for the good stuff.
At the event, guests were treated to a host of cheese-themed activities from an immersive initiation ceremony, to exclusive tastings of the newly-launched flavours.
Following the glitzy launch party, members of the public are also invited to join in at the same venue, with hundreds of tickets already claimed for a pop-up gathering.
To mark their attendance, new members of the secret society will get a certificate confirming their allegiance and the chance to get their own cheesy temporary body ink to show their love for the dairy-based foodstuff.
The un-brie-lievable event came after research of 2,000 adults found 46 per cent of the UK consider themselves cheese obsessed.
One in 20 even say cheese preferences should be a necessity on dating profiles, to ensure maximum cheese compatibility.
Rui Frias, Cheez-It spokesperson, said: “We couldn’t be more thrilled to launch our secret cheese society, The Cheez-Masons.
“It’s been absolutely brilliant getting cheese lovers from far and wide together in one room and we had great fun with it.”
