KATIE Price is plotting the return of her former glamour modelling alter-ego Jordan in a bid to make millions again, The Sun can reveal.
The 46-year-old was one of the UK’s most successful glamour girls in the nineties and built up an estimated £45m fortune.
But Katie‘s career and finances have taken a turn for the worse in recent years, with the mum-of-five being declared bankrupt twice.
Now Katie’s got her eye on rebuilding her former empire – starting with bringing back Jordan.
Recently Katie revealed she was shooting for iconic lads’ mag Loaded, which was relaunched this year.
She later reposted an Instagram story from former Daily Star editor Dawn Neesom, who put Jordan on Page 3 back in the day.
It showed a Jordan calendar from 2002 and an invite to a Christmas party thrown by Katie.
She wrote: “My comeback has started so you’ll be invited to my next invite.”
An insider told The Sun: “Katie is desperate to go back to the glory days and is convinced a return to her glamour modelling roots will make it happen.
“But she doesn’t seem to understand that times have changed and there isn’t an audience for Jordan these days.
“In typical Katie style she’s refusing to listen to anyone and is determined to make it happen.”
In the nineties and early noughties Katie posed on the cover of the likes of Loaded, Maxim, FHM and even American Playboy.
But she “retired” the alter-ego after meeting first husband Peter Andre in the I’m a Celebrity jungle in 2004.
Katie instead turned her attentions to releasing novels, beauty products, fragrances and electricals.
Three divorces later, Katie has struggled to maintain a career which once saw everything she touched turn to gold.
Katie was first declared bankrupt in 2019 owing creditors £3.2million, then again earlier this year over a £760,000 unpaid tax bill.
She then had her Mucky Mansion near Horsham, West Sussex, repossessed after failing to keep up with mortgage repayments and has been ordered to pay out 40 per cent of her earnings to creditors.
At the peak of her career Katie had an estimated fortune of £45m, thanks to her lucrative modelling career, book deals, and TV appearances.
The cash-strapped mum-of-five was first declared bankrupt in 2019 over unpaid debts of £3.2 million.
In a podcast interview earlier this year, she blamed her exes who include Peter Andre, Alex Reid and Kieran Hayler and lawyers for her money woes.
She insisted that funding her exes’ lavish lifestyles with cars, watches, luxury holidays and homes left her finances in tatters.
She added: “I went through a breakdown, this is how mine started – lawyers and exes, that is my bankruptcy thing.
“And obviously a bit of HMRC.
“When I had my breakdown, if anyone has been depressed… I don’t know if you’ve ever had depression.
“It starts with depression and you just want to sleep all day and not talk to anyone, the phone would ring and you wouldn’t answer it.’
In March, Katie was declared bankrupt for a second time over an unpaid tax bill of £761,994.05.
The demand for payment was made by HMRC last October.
Katie was due to give evidence about her finances at the High Court but failed to turn up – holidaying in Cyprus with her new man JJ Slater instead.
Her Mucky Mansion was a bomb site for years after it was burgled, flooded and swamped by an overflowing septic tank.
She finally moved out at the end of May and is renting a four-bed mansion in Sussex.
