JONNY Wilson has risen to the top in the world of fashion.
Being the co-founder of Cole Buxton, he has launched himself into the deep end of the business industry. Here’s everything you need to know about Jonny.
Jonny Wilson is the co-founder and CEO or clothing brand Cole Buxton.
He is from Sunderland and hasn’t always had a career in fashion.
He previously worked as freelance photographer.
Jonny has explained that his job has become a lifestyle which he dedicates the majority of his time to.
Speaking to Flannels, he said: “We don’t sit in the office seven days a week, but every minute of the day, we’re thinking about the progress, and that is fulfilling.
“Any person who has a business of any kind is thinking about it 365 days a year. This business is my lifestyle.”
Cole Buxton is a fashion brand based in London which specialises in luxury sportswear.
The brand’s main flagship store is located in Soho, London and markets itself as a hybrid of a retail store and an atelier.
Cole Baxton sells a range of fashion products such as:
Its spring/summer 2024 collection includes their signature shoes called the mule which come in a range of colours and retail for £275.
They also sell the CB star T-shirt for £85 as well as the pocket fade hoodie for £185.
Most of the clothing has a minimal design but Jonny said he and his co-founder Cole Buxton aren’t scared to go more “out there”.
Jonny said: “We’ve never been shy of going really out there. We’ve always been big on using bold colours, for example.
“We really enjoy trying to bring some kind of vibrance to our collections, and for our customers.
“It’s obviously very easy to just do loads of black T-shirts and hoodies. Naturally, that is predominantly what you sell the most of.”
Fashion Tips to Elevate Your Look
Neutral Colors: Opt for neutral shades such as black, white, beige, and navy, which are versatile and exude sophistication.
Statement Pieces: Invest in a few high-quality accessories like a designer handbag, a classic watch, or elegant jewelry.
Minimalist Approach: Less is more. Choose one or two standout accessories to avoid looking cluttered.
Perfect Fit: Tailored clothing can make even affordable items look high-end. Ensure your clothes fit perfectly by having them altered if necessary.
Iron and Steam: Wrinkled clothes can ruin an outfit. Keep your garments wrinkle-free with regular ironing or steaming.
Proper Care: Follow care instructions to keep your clothes looking new. Dry clean when necessary and store items properly.
Quality Shoes: Invest in a few pairs of high-quality shoes. Classic pumps, loafers, and sleek boots can elevate any outfit.
Conditioning: Keep your shoes in good condition by cleaning and polishing them regularly.
Single Color Palette: Dressing in one color or varying shades of a single color can make you look polished and put-together.
Grooming: Well-groomed hair, nails, and skin are crucial. A polished appearance starts with personal care.
Subtle Makeup: Opt for a natural makeup look that enhances your features without overpowering them.
Sophisticated Layers: Layering can add depth and interest to your outfit. Think blazers over blouses, or sweaters over shirts.
Own Your Look: Confidence can make any outfit look more expensive. Stand tall and wear your clothes with pride.
By incorporating these tips into your fashion routine, you can effortlessly achieve a luxurious and sophisticated look without breaking the bank.
The fashion brand has been going since 2018.
Cole Buxton first started out quite small as a line of T-shirts.
When Cole left Falmouth University, with a degree in performance sportswear design, he came up with the idea for the brand.
He then connected with Jonny and they immediately hit it off and decided to work together.
