William Hill’s Impact Sub nets punter £57k from £5 stake as over 2,000 more benefit from the promotion

A William Hill punter was celebrating to the tune of £57,000 – despite his initial Bet Builder picks LOSING.

That’s because William Hill’s Impact Sub promotion saved the bet at monster odds in Sunday’s Portugal vs Scotland game in the Nations League.

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Impact Sub means your bet is still on at the original price, even if your player isn’t.

On selected markets, if you add a player stat selection to your bet and they’re substituted in the game without doing as you predicted, your bet continues with the oncoming player now the subject of your bet.

In this case, it was a fan favourite in the booking market, Joao Palhinha, that was the centre of attention.

With Portugal trailing at the break, Palhinha was hooked by Roberto Martinez and replaced by Ruben Neves, in a move that in time gone by would’ve killed these bets.

But that wasn’t the case this time when Neves was cautioned in the 67th minute, meaning a total of 775 bets ended up as WINNERS.

That included one monster 11,465/1 bet builder which landed Hills customer Benny a stunning £57,000 payout from just £5 staked.

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This came just 24 hours after 1,000 more customers had their losing picks turned to winners when Jake O’Brien was booked after coming on to replace Republic of Ireland skipper Seamus Coleman.

Big winner Benny said: “My thought process behind the card selection was that I know these midfielders and defenders often pick up bookings, but don’t always play the full game. Having the Impact Sub feature therefore gave me a second chance to win!

“When the final leg came in, I remember saying ‘oh my god, oh my god!’, then telling my wife it’s landed. It’s such great feeling winning that much!”

William Hill spokesperson, Lee Phelps, added: “Our customers certainly seem to be making the most of our new Impact Sub feature, not least those who punted on Portugal’s Joao Paulinha to be carded against Scotland in Lisbon on Sunday night.

“Ruben Neves’ caution after replacing Paulinha at half-time proved to be an important leg for many of our customers’ Bet Builders, resulting in us paying out a stinging £57,000 from a mere £5 stake to one customer.

“The damage for the weekend didn’t stop there, with Ireland’s Jake O’Brien costing us even more after replacing Seamus Coleman against England and finding himself in the book soon after.

“In total, we awarded winnings to over 2,000 customers who effectively used the Impact Sub feature over the weekend.”

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• Establishes time and monetary limits before playing
• Only gambles with money they can afford to lose
• Never chase their losses
• Doesn’t gamble if they’re upset, angry, or depressed
• Gamcare – www.gamcare.org.uk
• Gamble Aware – www.gambleaware.org

Find our detailed guide on responsible gambling practices here.

For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk

*18+. Play Safe. New players only, using promo code T60. Valid from 13/04/2022. Online play. Get £60 Bonus split between Vegas & Sports in the following manner – (i) Deposit £10 to unlock £20 Vegas Free Bet on Selected Games (72hr expiry, wagering reqs apply); then (ii) bet £10+ (odds 1/2+) with cash (excl. £10 deposit) or Vegas winnings (after wager reqs met). Once settled, receive £40 Sports Free Bets excluding Virtual Markets (4x £10, 7 days expiry). Payment methods & country restrictions apply. Full T&Cs apply.