SHOPPERS are racing to B&M for a new dupe of the Neom diffuser they’ve labelled “incredible”.
Ev headed to her local discount store in search of the £20 product, which looks awfully similar to Neom’s £105 Wellbeing Pod Essential Oil Diffuser With Tortoiseshell Glass Cover.
She took to TikTok to document her hunt for the diffuser, eventually getting her hands on the viral must-have – from the cheekily-named Naeo range.
Once she’d secured the diffuser, she headed home and immediately set it up.
She added water and a few drops of lavender oil, before plugging it in and switching it on.
The diffuser then let off a pleasing glow, as well as a steady stream of steam.
“Come with me to @B&M Stores for the NEOM dupe electrical diffuser,” Ev captioned her video.
And other lucky shoppers who had managed to get their hands on one took to the comments section to share their delight.
“Bought it today. It’s fab!” one wrote.
“Use a white tea scented essential oil. It’s incredible,” another said.
“This looks like SUCH a good dupe!” a third marvelled.
“Stunning! I will be purchasing,” someone else wrote.
“It’s not a want it’s a NEED,” another insisted.
“Heading to bm right now,” someone else laughed.
“I can’t find it anywhere,” another moaned.
But Rachel took to the Extreme Couponing and Bargains UK group on Facebook to tell shoppers exactly where to find the dupe in their local store.
“Anyone looking for the Neom diffuser dupe, they are down the Christmas gift aisle in B&M not the homeware aisle.
“2 colours to choose from – £20 vs the £105 real one.
White Company Lime & Bay, £20, click here / Boots Lime & Clove, £8, click here
Jo Malone Blackberry & Bay Home, £48, click here / B&M No.2 Blackberry & Bay, £3.99, click here
Diptyque’s Baies, £56, click here / Maison Louis Marie Antidris Cassis, £41, click here
Diptyque’s Jasmin Scented, £56, click here / Zara White Jasmine, £15.99, click here
Le Labo Santal 26, £68, click here / White Vetiver Classic, £33, click here
“It’s heavy glass and beautiful.
“Run don’t walk!”
“Why didn’t we look at the Christmas stuff?!” another berated her friend in the comments.
As someone else said they were “on the hunt” for the diffuser.
“Does it use the oils the same way do you know or is it a watered down diffuser?” another asked Rachel in the comments.
To which she replied: “It’s the same as the Neom. So add water then oil. 3 ‘speeds’.”
“Looks like a nice Christmas present!” someone else pointed out.
