A JOE Wicks-fronted Asda campaign to raise money for all UK state-funded schools has raised £1 million in just 72 hours.
The supermarket’s ‘Cashpot for Schools’ scheme fronted by popular the popular fitness coach has already hit six figures after securing more than 283,000 sign-ups.
The scheme sees the retailer donate 0.5 per cent of the value of its customers shopping to a primary school of their choice – when they shop using Asda Rewards.
All 22,000 state funded UK primary schools qualify for funding which will continue until the end of November.
The campaign comes on the back of research of 504 parents of school-aged children and 625 primary school teachers which found an average of £138 is spent per year to support their children’s schools.
And 95 per cent of the teachers polled said a lack of funding has impacted learning at their school.
David Hills, chief customer officer at Asda, said: “I’m absolutely delighted that in just over 72 hours we’ve seen hundreds of thousands of customers sign up for the initiative – raising almost £1 million for primary schools across the UK.
“This money will make a huge difference to millions of children.
“Please encourage all your friends and family to sign up.”
St Marys Catholic Primary School in Chingford is one of the schools benefiting from the scheme which hopes to raise funds to purchase new PE equipment.
Marie Louse Fisher, chair of the school’s PTA, said: “We hope to purchase new football goals and netball posts, which will support our children with their development of physical education and enhance their health and well-being.
“I would encourage everyone to sign up to a school in your local area, you’ve really nothing to lose.”
