TV favourite Alison Hammond has been transformed into an animated bumblebee for the latest trailer for the Great British
In the new animated trailer, a leopard print bee voiced by Alison joins co-host Noel Fielding who is a cowboy boot wearing butterfly.
In the trailer, Alison starts off by calling out to Noel as she tells him: “Let’s go, I’m getting a soggy bottom!”
The new trailer then sees the pair flying through an animated forest complete with jammy dodger flowers, chocolate log trees and iconic showstopping bakes from past series.
They also pass a cute nod to judges Paul Hollywood and Prue Leith, who’s names are carved into a love heart on a tree.
Alison’s bee character then adds: “I’m buzzing for this!”
The pair eventually reach the Great British Bake Off tent, ready for the new series.
Lex Down, Deputy Executive Creative Director, 4creative at Channel 4 said: “The Great British Bake Off is comfort telly at its best.
“We wanted our campaign to reflect this and deliver its own slice of cakey warmth and joy.
“We created pin badges adorned with bright baking illustrations and messages of positivity, and in a Great British Bake Off first created a fully animated world rich with detail that reveals different delights with each watch.”
He added: “Set to the smooth voice of Sammy Davis Jnr singing Sweet Gingerbread Man and with Noel and Alison as our metamorphosed guides, we hope to transport young and old, baking fans or not, to a place where the worst that might happen is a collapsing cake. Flour Power indeed.”
Iain Walters, Head of Marketing at Channel 4 says: “This beautiful, animated world is just the Sweet Relief we all need.
“It’s part of a joyous campaign that will encourage us all to stop scrolling and start artic-rolling, and see gingham become the colour of the season.”
It was announced in March 2023 that Alison would be the new co-host of The Great British Bake Off, replacing Matt Lucas.
Last year saw her first stint as a co-host with Noel Fielding, with viewers immediately taking to the Birmingham presenter on the series.
Before taking to the screens in the 2023 series, Alison told her colleagues on This Morning that she had been nervous about her Bake Off presenting debut.
She said she felt “privileged” to be doing it and “didn’t want it upstage anyone”.
She added: “I couldn’t help the laugh. The laugh always comes out”.
