SHOPPERS are racing to Primark as a nostalgic brand from the noughties is launching a full range of PJs and loungewear.
And with prices starting from £1.50, it’s no wonder why fashion fans can’t wait to get their hands on it.
The budget retailer is now selling a full range of Hello Kitty comfy wear, bags and accessories.
Hello Kitty is a fictional character, which is owned by Japanese company Sanrio, and became most popular between the nineties and noughties.
From grey leggings with the Hello Kitty print on them, to pink tops and even cardigans and tracksuits – Primark has it all.
Fans of the brand can celebrate their love for the quirky print by buying their pink pyjama bottoms which cost £14.
They also have a Hello Kitty short sleeved pyjama set for £13.
Beauty fans can even get their hands on a three-in-one makeup bag set.
Their website states: “Designed to sit inside one another, this Hello Kitty 3-in-1 makeup bag is both a sweet and practical choice.
“The extra-large toiletry bag showcases a transparent design with a handy top handle for carrying, while two smaller bags in white and pink, patterned colourways fit inside.”
Primark shared a video on TikTok show off their range in its Lincoln stores and it has since attracted lots of views.
Many rushed to the comments section to praise the store about the range.
One said: “I would like to purchase your products.”
Another tagged their friend and wrote: “You need these.”
Someone else asked: “Is any of the bow collection homeware in store?”
But shoppers need to rush to get their hands on the range as it seems that some stores are already selling out of certain items.
One Hello Kitty fan revealed: “Omg the fleece pants are back, they were sold out when I went.”
Another simply wrote: “Omg”.
Hello Kitty, an icon recognised around the world, was brought to life by the Japanese company Sanrio.
Yuko Shimizu designed the character, who made her first appearance in 1974.
She started off on a small vinyl coin purse, enchanting fans with her endearing and straightforward appearance: a white cat adorned with a red bow and no mouth.
Named Kitty White, she is depicted as a British girl residing in London, a nod to Japan’s admiration for Western culture at the time.
By the late 1970s, Hello Kitty had become a cultural sensation in Japan and began to capture hearts globally.
Over the years, she transformed from a simple character on various products to an emblem of kawaii (cute) culture, gracing items ranging from apparel and accessories to household goods and even airplanes.
Hello Kitty’s charm knows no boundaries of age or gender, cementing her status as a cherished figure worldwide. Today, she stands as a powerful brand with an enduring impact on popular culture.
