Famous US drinks brand to launch new range of vodka in the UK within weeks

A POPULAR vodka brand from the US is set to appear on UK shelves in a matter of weeks.

The award winning brand is set to make a splash on the UK spirit scene and will be available in four different varieties.

Booze lovers will be able to purchase White Claw Vodka in premium (unflavoured), Black Cherry, Pineapple and Mango, and is designed to inspire people to connect with others.

The flavours are designed to be mixed with any of White Claw’s refreshing hard seltzer range.

Michael Dean, Marketing Director UK at White Claw said:  “We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions.

“Our Triple Wave Filtering process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled.

“By harnessing the power of the ocean, we’ve created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences. 

“Get ready to ride the wave and experience White Claw Vodka. It’s time to elevate your cocktail game and make some serious waves.”

Since its debut into the US Spirits category in 2023, White Claw Vodka has garnered significant acclaim, including a Double Gold for its unflavoured Premium variant at the New York International Spirits Competition.

White Claw Vodka’s four expressions:

Premium Unflavoured: 

• Filtered three times using the pressure equal to a 30-foot wave, it’s vodka reimagined for a superior, smoother finish. 
• Clean but complex aroma with subtle citrus notes 
• Smooth and balanced, best served crashing over ice

Mango:

• Bursting with bright and juicy tropical notes
• Fresh pineapple with hints of rose
• Smooth and vibrant 
• Tantalising tinge of tartness 

Pineapple: 

• Pineapple flavour to unleash a sweet, tropical swell with hints of rose
• Smooth, vibrant and juicy from start to finish 
• Tantalising tinge of tartness 

Black Cherry: 

• Vibrant and fruity, with a velvety texture that collides rich, bold berries with a subtle kick of lemon notes
• Rich bold berry and light lemon 
• Juicy tones with a forward finish

All four White Claw Vodka flavours will be available in the UK from September 20, at uk.whiteclaw.com for £21.

The introduction of White Claw Vodka comes days after a famous tequila brand made it’s UK debut.

Casa Don Ramon has brought 11 varieties of its premium tequila and mezcal to British shores for the first time.

It comes with the tipple surging in popularity across the UK.

Figures from the Wine and Spirit Trade Association reveal sales of the drink jumped from £24million in 2022 to £35million in 2023.

Shoppers can snap up the Don Ramon tipples across seven different retailers with prices starting from £41.

Booze lovers can buy a 70cl Punta Diamante Plata tequila for £41, which comes with a smooth profile ideal for tequila newcomers.

The beverage is aged over six months in French and white oak barrels offering notes of wood, herbs and flashes of sweetness.

There is also the 70cl Mezcal Salmiana to choose from, which is matured for eight to 10 years and offers herbal and fruity notes. Prices start from £50.

All 11 varieties from Casa Don Ramon can be picked up from The Bottle Club, Speciality Drinks, Master of Malt and Amazon.

They are also available on The Whiskey Exchange, Threshers and Soho Wine Supply.

Bear in mind, the above prices are just what Casa Don Ramon UK is recommending retailers sell the bottles at and may be cheaper or more expensive depending on where you buy from.