AN under-eye concealer has beauty shoppers in love with the look — and the price tag.
It’s a dupe for a high-end makeup product at a fraction of the cost.
The Elf Hydrating Camo Concealer is sold for $7 on Amazon.
It’s a much cheaper option in comparison to its high-end makeup muse.
The Shape Tape Full Coverage Concealer is sold for $32 at Ulta.
Both promise a full coverage consistency with a flawless finish.
Several Amazon shoppers gushed over the effects of the Elf concealer.
“This concealer beats high-end concealers four times its price,” one wrote in the reviews section.
“I like to wear this product alone without foundation because it leaves my face looking fresh and dewy.”
Another said she’s so in love, she’s “never going back” to her old ways.
“The coverage on this is top tier,” she said.
“I used to use the Tarte Shape Tape, but if I’m being honest, I didn’t get all the hype around it.
“Yes, the coverage is great and I love the thick brush, but it dries out way too fast and is so hard to blend.”
A third said she loves the Elf concealer more than the pricier Tarte one.
“All these years I’ve been spending so much money on Tarte’s Shape Tape,” she said. “And I never tried this?
“Thank goodness for TikTok, because I hear about everything on there.
“I wasn’t willing to spend $30 plus on makeup recently, so I decided to try this stuff.”
She said the coverage fro the Elf concealer blew her away.
“I’m shocked at how much coverage I get without it looking cakey,” she said.
“This concealer is amazing. A great dupe for my favorite Shape Tape for a fraction of the cost,” one more said.
“It’s so full coverage and it looks great on the skin. No oxidation or weird dry-down color. Great for people on the drier side.”
