IT’S the trend sweeping social media, with people boasting about their “very demure, very mindful” actions.
And now Primark is getting in on the action, thanks to their adorable new range of “cutesy” pink, girly homeware.
The high-street store took to TikTok to share a video of some of their new arrivals, kicking off with a stunning dusky pink cushion shaped like a bow.
The cushion is just £4, and people in the comments were desperate to get their hands on it.
“I need the bow pillow, OMG,” one wrote.
“Omg I want that bow shaped cushion it’s so cute, I love it!” another added.
“I love the bow vibe. It’s very cute. I want every single thing!” a third commented.
“I need the cushion!” someone else insisted.
Next up on the video was a faux succulent in a white pot with a pink bow, as well as a teeny trinket dish in the same theme.
There were also items to brighten up a kitchen, including a ‘Mon Cheri’ print with cherries, and a pack of tea towels for £3.50.
In addition, there were white tulips in a clear, rectangular vase, followed by a faux orchid in a pot and a fluffy heart-shaped cushion.
A wavy mirror was up next, as well as a glass heart-shaped trinket pot, a pom pom storage basket, a spotty vase with lips on it, and a pink and purple checked Stanley cup dupe.
“So cute, so demure!” Primark captioned the video.
And in the background, a voiceover could be heard saying: “I’m very demure-tsy, I’m very cutesy – I’m very demure, mix them both together and I’m very demure-tsy.
“I’m very mindful with it, I’m very respectful with it.
“I don’t do too much, I do just enough.
Content creator Jools Lebron was the first to coin the phrase, in a TikTok video posted on 5th August.
“You see how I do my makeup for work? Very demure, very mindful,” they said in the video.
“I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.
“A lot of you girls go to the interview looking like Marge Simpson and go to the job like Patty and Selma. Not demure!”
Since posting it, the video has had over 35 million views, with everyone finding different ways they can show how “demure” and “mindful” they are being.
“I don’t go underboard, I don’t go overboard.”
“Primark, you know what you’re doing!” one person said in the comments section.
“Love the theme!” another praised.
“I love the bow vibe. It’s very cute. I want every single thing!” a third laughed.
“I need all of this!” someone else said.
“I’ve been in this vibe lately,” another admitted.
