ALE lovers can now bathe in the stuff — at the UK’s first beer spa.
They can also enjoy pints on tap in a jacuzzi or down them while having a massage.
Guests are invited to soak in dark ale — with experts claiming the malt and hops improve skin ailments, soothe aches and pains and reduce signs of ageing.
The antioxidant treatment at The Norfolk Mead Hotel, near Norwich, costs £68 per person for 45 minutes.
As well as relaxing in a tub of ale, guests can enjoy a range of treatments including a 23-carat gold facial, a mud chamber and coconut milk body wrap.
The beer spa opened this month and marketing manager Emma Bond claimed: “We are incredibly excited to launch The Norfolk Mead spa and introduce our unique offerings, including the UK’s first beer spa.
“This addition not only enhances our guests’ experience but also sets a new standard for wellness in the UK.
“We look forward to welcoming both new and returning guests to experience our innovative and luxurious treatments.”
Beer spas are common in other European countries, including Austria and Germany, where they are widely believed to have healing properties.
The first were recorded in 921 AD when King Wenceslas I of Bohemia had his servants prepare them.
Hotel owner James Holliday said: “The spa’s addition is set to be a tremendous success for the business, enhancing overall hotel revenue as the two go hand in hand.”
