BLAKE Lively has recently come out with several top-notch beauty products as part of her inaugural haircare line.
It included a $19 “leave-in potion” to revitalize your locks and masks to swap in place of conditioner.
Blake Lively has stepped into the beauty industry and launched her haircare line, Blake Brown, on August 4.
This is an homage to Blake’s full name, Blake Ellender Brown.
“Blake Brown has been more than a 7-year labor of love,” said Blake in an official statement.
“I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty-free, easier, yummier, more sustainable, and more accessible than anything I saw out there.”
Blake partnered with Target to bring Blake Brown to stores nationwide with affordable price points ranging from $18.99 to $24.99.
Although it’s filled with shampoos, hair masks, and leave-in buys, there is one item you won’t find among the brand’s products – conditioner.
“I don’t know anyone who uses conditioner in my industry,” she told Vogue.
“It’s not that people in the entertainment industry are gifted with better hair,” she said.
“We’re using a different hair system than the process promoted to the mass market.”
Her new line contains eight products, including two shampoo and mask sets.
They are the Fundamental Nourishing Shampoo and Mask and the Fundamental Strengthening Shampoo and Mask.
The strengthening set is supposed to build your locks, while the nourishing products are supposed to moisturize and hydrate from root to tip.
The Blake Brown Amber Vanille Dry Shampoo, $19.99, absorbs oil and build-up while leaving behind notes of Woody Amber, bergamot, Lily of the Valley, and vanilla.
According to the description, it is “meant to be used regularly to maximize your hair’s freshness between washes.”
Swap out the conditioner and invest in the Blake Brown Wild Nectar Santal Fundamental Nourishing Mask, $19.99, which is “formulated to properly hydrate and replenish your strands.”
The fragrance is “infused with notes of bergamot, fig, cardamom, and sandalwood.”
Before you apply the Nourishing Mask, cleanse your scalp with the Blake Brown Wild Nectar Santal Fundamental Nourishing Shampoo, $19.99.
The 14-floor ounce beauty buy moisturizes your hair, smooths and tames frizz, and leaves hair noticeably more shiny and manageable.
It also has notes of bergamot, fig, cardamom, and sandalwood.
The Blake Brown Blackcurrant Vanille Glam Mousse, $18.99, features hints of vanilla and sandalwood and holds hair down flat with a flexible hold.
The 8.5-ounce item tames frizz and flyaways without leaving a dry, stiff, or sticky texture behind.
The Blake Brown Sandalwood Vanille Fundamental Strengthening Mask, $19.99, is similar to the nourishing mask but it makes hair look and feel smoother and stronger.
It also “easily detangles and makes hair instantly combable,” according to the description.
The Blake Brown Bergamot Woods All-In-Wonder Leave-In Potion, $18.99, is a styling product that helps improve existing damage, tame flyaways and frizz, add shine, and detangle.
The “potion’s” magic properties work on both damp and dry hair, but on the latter, spray it on your hands first to “control the amount desired.”
Blake Brown Milky Sandalwood Rich Reset Pre-Shampoo Mask, $24.99, that you apply about once a week or “whenever your hair needs a pick me up.”
It may not be a conditioner, but it leaves hair “feeling smooth soft, healthy, and restored.”
Lastly, the Blake Brown Sandalwood Vanille Fundamental Strengthening Shampoo, $18.99, is a good choice to apply before the Strengthening Mask.
It contains plant proteins formulated to bring damaged hair back to life and has notes of vanilla, Dry Ambers, vetiver, and sandalwood.
Jennifer Korab of Renaissance Salon and Spa told The U.S. Sun about the advantages of Blake’s line and why they may be a good idea.
“Blake Lively’s hair care system offers numerous benefits, combining her personal insights and preferences for maintaining her signature healthy, lustrous locks,” Korab said.
“Her routine reduces the risk of damage from harsh chemicals and promotes overall hair health.”
She explained that the products contain a “variety of treatments that provide deep hydration and nourishment.”
They address “specific hair needs that a single conditioner might not fully cover.”
