SHOPPERS have claimed Heron Foods are “giving away” the Prime energy drink.
The famous retailer is flogging three cases of the famous drink for just £10.
The deal has promoted some shoppers to claim the retailer is “giving them away.”
Another shopper said: “My son adores this stuff. But there’s no Heron Foods here in Cornwall.”
Another shopper said: “To think they were £20 a bottle.”
And one said: “That is a steal.”
Prime – a product line of sports drinks- has been a major success since its release by YouTuber’s KSI and Logan Paul in 2022.
Primarily popular with schoolboys and teens, the drinks sold like hot cakes during their first year of production.
Many people even opted to buy in bulk in order to resell the £1.99 drink for eye-watering prices online, with fans willing to pay over the odds to get their hands on one.
On Facebook Marketplace, bottles have been offered for ten times the original price tag, with some being sold for up to £25 each, while one person was selling four for £50.
But now shops across the UK have slashing its price, and they can be often seen lined up against the wall of discount stores.
There have also been health concerns.
One doctor warned parents they shouldn’t give the popular Prime drink to their kids.
Dr Deborah Lee, from Dr Fox Online Pharmacy, has warned about the drink’s high levels of caffeine.
Prime is a joint business venture between former YouTube boxing rivals KSI and Logan Paul.
The pair settled their feud after two high profile fights, and together launched the product.
Prime has its own stock checker app, as well as a tracker on Discord set up so that people can find the drink across the UK.
The brand has used high profile commercial deals in order to boost its exposure.
This includes Premier League side Arsenal, who agreed to stock Prime at the Emirates stadium.
Congo Brands is the manufacturer of Prime.
Companies House does not list either Logan Paul or KSI as holding a controlling share in Prime Hydration UK.
The company is owned by Trey Steiger and Max Clemons.
KSI has stated neither he nor Paul profits from the business, as all money made is redistributed into manufacturing the product to increase supply.
Despite this, it is unlikely that the interest in the product would be so high if the content creators weren’t involved in its promotion.
