IT’S been 30 years since Coca Cola unveiled actor Lucky Vanous as their caffeine-loving pin-up.
And now Jamie Dornan has been drafted in to bring a whole new meaning to taking a Diet Coke break.
Insiders told The Sun that Kate Moss has been replaced by Jamie as the new face of the drink and has filmed his ad campaign at an outdoor pool in London.
A source said: “Jamie shot a huge campaign for Diet Coke just recently at a lido in South London.
“This is going to be absolutely massive and Coca Cola has thrown a lot of money at it.
“Jamie’s deal is worth millions and they think it’s going to pay dividends with giving fans a bit of nostalgia.
“As well as a TV advert with Jamie, there will be a massive push on billboards and social media.”
Jamie, who became a household name thanks to his epic turn as serial killer Paul Spector in The Fall, became a worldwide pin up as Christian in the Fifty Shades Of Grey films.
The Irish star stunned fans with how much he beefed up for the role, despite having a diet that sounds a lot like mine.
He also admitted he shunned Diet Coke for full fat.
Opening up about his diet, Jamie admitted he would “eat any old crap,” adding: “I could eat ten packs of Hula Hoops a day and not think about it.”
