PRIMARK has given a major update on the prices of hundreds of items – and it’s good news for parents who will be able to save some money.
This week, the retailer announced it is freezing prices on kidswear items including jeans, joggers, long-sleeved t-shirts, and jackets.
The announcement means that families can continue to buy their back-to-school essentials at the same prices as in 2021.
Parents can get a child outfit including a long-sleeved t-shirt, leggings, and zip-through hoodie for just £8.30 at Primark.
With the price freeze, value-seekers can buy kids’ leggings and t-shirts starting from £1.80, and puffer jackets starting from £9.
Primark’s update comes as British households continue to feel the pinch due to the cost of living crisis.
Nearly half (48%) of households in the country expect to spend less this year because of the rising costs of everyday products, according to PwC.
Primark said it wants to offer families the best prices for all the essential items children need to go back to school, including clothing, shoes, stationery, and backpacks.
The price freezes apply to items both in-store and on Primark’s Click & Collect service, which is currently available in 57 stores in England and Wales.
Parents can get the following items at Primark:
Gavin Daniels, director of kidswear at Primark, said: “We know that buying for your kids never gets easier, as they continue to grow and kids’ clothing really needs to go the extra distance.
“That’s why we’re locking in great value by freezing our prices which we hope will take away some of the pressures on families’ finances at this time of year.
“Our message to any worried shoppers this year is simple: at Primark, you’re guaranteed great value and style at super-affordable prices, with the added reassurance that our clothes are made to last.”
Last week, a shopper spotted school uniforms and shoes with discounts of up to 50% at Poundland.
The uniforms, including dresses, skirts, trousers, shirts, and jumpers, have been put up for sale at bargain prices.
Poundland hasn’t sold new school uniforms for the past two years and it’s likely that the products on sale are part of old stock that some stores have found.
A shopper said she found school uniforms and shoes at a Poundland in Skegness, Lincolnshire.
She shared photos of the items she spotted on sale on the Extreme Couponing and Bargains UK Facebook group, writing: “Poundland Skegness, school uniform and school shoes half price or less!”
Among the items being sold are white and pink socks, grey and black dresses, skirts and white shirts.
The store is also selling black school shoes for £3 – down from the original price of £12 – as well as tights in a variety of colours including black, grey, and blue.
It is more important now than ever to make sure you get more bang for your buck.
More than half of shoppers in the UK now shop at discount stores as Brits continue to seek out only the best bargains amid the cost of living crisis.
Here are some of the top stores we regularly see make your money stretch further:
Wilko – Shop homewares, garden supplies, kitchen accessories and more
Poundland – Choose from food, drink, home, garden, food, toys, health, beauty, pets and more
Primark – Nab everyday essentials, clothes, beauty, homeware and accessories
TK Maxx – From fashion clothes and accessories to homeware, beauty and gifting
Poundstretcher – Pick up garden, storage, kitchen, bedding and furniture items
B&M – Grab anything from DIY and electricals to everyday essentials
Home Bargains – A variety of household items including food, clothing and games
The price freeze update comes as Primark confirmed that, following a successful trial, the click-and-collect service will be expanded to all stores in England, Scotland, and Wales.
The retailer expects the service to be live at all 184 stores in England, Scotland, and Wales by the end of 2025.
The service already offers womenswear, kids’ clothing, and accessories, but it will be expanded to include men’s, home, and lifestyle items.
Meanwhile, Primark’s owner has seen its half-year earnings soar by more than a third as it opened new stores and raised prices.
Associated British Foods, which also owns household brands spanning from British Sugar to Blue Dragon and Dorset Cereals, revealed its pre-tax profit jumped by 37% to £881million in the six months to March, compared with the same period last year.
Group revenues ticked up 5% at constant currency to £9.7billion, driven by demand across its retail and food businesses.
Sales at Primark were lifted by higher prices rather than the volume of sales, meaning people paid more money for fewer items.
AB Foods’ chief executive George Weston said it is a “very strong set of financial results” as the group benefits from the “restoration of some normality in our markets and in our supply chains”.
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