ULTA Beauty customers have rushed to buy a product that visibly plumps lips and gives them a vibrant color.
One woman raved that the gloss erased lines and made her pout look “rounder.”
Lip products are a staple in any makeup bag for adding moisture, shine, and eye-catching color.
However, plumping glosses go a step further by making pouts look fuller.
Ulta Beauty shoppers have gone wild for a bargain buy that does all of the above.
One woman described the beautifying product as “perfection” as she gushed about its quality.
“I have spent so much time, effort, and money searching for my ideal lip product; pigmented, sheer, not too glossy, non-drying, non-sticky, and easy to apply… THIS IS IT!” she said.
“The $20-60 lip products I’ve purchased don’t compare! Tysm [thank you so much] elf.”
Another shopper said the gloss is “luscious” and gave it a perfect 5-star rating.
“This is awesome!” she said. “Beautiful colors to choose from and your lips look ah-mazing after you apply this.
“Have already gone back and purchased other colors!”
e.l.f. Cosmetics Pout Clout Lip Plumping Pen costs $8 at Ulta Beauty.
The “all-in-1” lip gloss gives lips a subtle wash of color while also enhancing their appearance.
Its nourishing formula includes 1% maracuja oil, blueberry, watermelon & pomegranate fruit extracts.
It has a “cooling tingle” when applied to the lips.
The gloss comes in a variety of colors including clear, black cherry, light nude pink, and sheer red.
According to the brand, the product can be easily swiped onto the lips and layered for moisture and color.
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e.l.f. Cosmetics Pout Clout Lip Plumping Pen is only available to purchase online.
Delighted customers have given it an impressive 4.5-star rating out of a possible 5 and penned thousands of reviews.
“This is my favorite plumping gloss,” one person said. “It is so juicy and I absolutely love the color! Will keep on purchasing!”
Another shopper confessed they were “surprised” by the plumpiness they achieved using the gloss after buying it to replace a discontinued product.
“I already have big lips but this definitely smoothed out the lines and made them appear rounder,” she said.
“My one and absolutely only con would be that it is a little sticky but that’s not gonna stop me from going back and buying more when I run out.”
