STACEY Solomon has teased an update to her “seven-figure” beauty line and dubbed it “the most special project of her whole life”.
Fabulous exclusively revealed in May this year that the telly personality, 34, has set up a new company with plans to sell beauty products and tools in “specialised stores”.
Named Belle & Rose Ltd after her two daughters, the mum-of-five is set to “turn over £1.5 million a year” with the new venture, according to one culture and brand expert.
And now, she has revealed that the wheels are likely in motion for the big launch.
Taking to Instagram stories yesterday, Stacey shared that she had taken her daughters to a top-secret meeting.
A picture from inside shows a blurred coffee desk with what appears to be little bottles with colourful plastic caps on top.
“This was the very first meeting [of my day],” Stacey said.
“To the most special project of my whole career, slash life.
“It’s something I’ve wanted to do for a very long time but never quite had the confidence.
“I’m secretly so pleased the girls were in here for this.
“Even though they were sound asleep for the most part, I want them to know it all started with them.
“And it will all eventually be for them and the boys.”
Stacey, who shot to fame on The X Factor in 2009, has five children ranging from teenagers to toddlers.
She welcomed her first son Zachary, 16, when she was 18-years-old to her then-boyfriend.
He was followed by Leighton, 11, who she welcomed with her ex-fiancé.
In 2016, Stacey began dating Eastenders star Joe Swash and the pair have welcomed Rex, five, Rose, two, and one-year-old Belle.
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She is also step-mother to Joe’s son from a previous relationship, 16-year-old Harry, after the famous pair tied the knot in July 2022 at their home, dubbed Pickle Cottage.
The mum-of-five clearly developed an appetite for the beauty industry after investing in haircare brand Rehab in October last year.
Now, the production of her very own beauty line appears to be underway.
It’s currently unclear exactly what Stacey will be producing under Belle & Rose Ltd – whether it be make-up, haircare, skincare or beauty tools.
She is such a savvy businesswoman and she’s got such great support, both on her social media but also in the press. People love her, they love her hacks
Nick Ede
But it’s likely she’ll be producing everyday beauty products for mums on-the-go, such as easy-to-use haircare or all-in-one creams, brand and culture expert Nick Ede predicts.
“I think Stacey can make millions,” he told Fabulous in May.
“She is such a savvy businesswoman and she’s got such great support, both on her social media but also in the press.
“People love her, they love her hacks.
“What’s going to be really interesting is how she monetises this.
“Is she going to create really great haircare which is going to be really simple and easy to use – one wash-and-go vibe?
“You know, really helping all the women who really support and who really buy into her.”
