FAMOUS doctors are being “deepfaked” on social media to dupe people into health scams or promotions, according to an investigation.
Online chancers are using artificial intelligence to make it look like top docs like the late Michael Mosley, Hilary Jones and Rangan Chatterjee are promoting their products.
Research suggests the public can only tell fake from real in about half of cases.
The British Medical Journal investigation warned viewers are at risk of being suckered into buying pointless or potentially harmful products.
Dr Hilary Jones, a regular on Lorraine and Good Morning Britain, said he hires an expert to trawl the internet for fake videos of him and have them taken down.
He said: “There’s been a significant increase in this kind of activity.
“Even if you take them down, they just pop up the next day under a different name.”
Deepfakes are videos created using AI to make it look like someone has said or done something they have not.
Computer programmes can use old sound and video clips to recreate someone’s voice or appearance and make them do new things.
Retired doctor John Cormack, who conducted the research, said use of the fake videos is on the rise.
He said: “Doctors who are perfectly innocent get embroiled in ideas such as big pharma and the health services withholding the cure for diabetes – and if you take these expensive pills for a short period of time it can cure you.
“The bottom line is, it’s much cheaper to spend your cash on making videos than it is on doing research and coming up with new products and getting them to market in the conventional way.”
He said he found clips of well-known doctors promoting hemp gummies and bogus products that claim to fix high blood pressure and diabetes.
A spokesperson for Meta, the owner of Facebook and Instagram, said: “We will be investigating the examples highlighted by the British Medical Journal.
“We don’t permit content that intentionally deceives or seeks to defraud others, and we’re constantly working to improve detection and enforcement.
“We encourage anyone who sees content that might violate our policies to report it so we can investigate and take action.”
Here’s what you need to know…
